Training and Development at Godrej
|
|
ICMR HOME | Case Studies Collection
Case Details:
Case Code : HROB065
Case Length : 11 Pages
Period : 1997-2004
Pub Date : 2005
Teaching Note :Not Available
Organization : Godrej
Industry : Diversified
Countries : India
To download Training and Development at Godrej case study
(Case Code: HROB065) click on the button below, and select the case from the list of available cases:
Price:
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges
» Human Resource and Organization Behavior Case Studies
» HRM Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
|
<< Previous
Background Note
|
The Godrej story started in 1897, when Ardeshir Burjorji Godrej (Ardeshir) gave
up his legal practice and started manufacturing locks in a small shed at Lalbaug
near Mumbai. Thus was GBML born. His brother, Phirozshah Godrej (Phirozshah),
carried on the pioneering work and in 1905 GBML built its first safe, thus
entering the security equipment business.
GBML expanded its range of products by manufacturing office equipment,
typewriters, tool-room equipment, etc. In the early 1920s, GBML started making
soaps from vegetable oils and incorporated GSL in 1928.
|
|
In 1958, GBML started manufacturing refrigerators, its first home appliance
product. GSL ventured into animal feed in 1971 to help dairy and poultry
farmers rear healthier livestock. Godrej Pacific commenced operations in
1982 as the Electronic Business Equipment (EBE) Division of GBML.
In 1985, GBML ventured into Computer Aided Designing services as part of its
EBE division. In 1990, Godrej Properties & Investments Limited (GPIL) was
incorporated to provide meticulously planned townships. In 1991, the Godrej
group entered the processed food and edible oil segment by incorporating
Godrej Foods Ltd (GFL).
|
|
The animal feed division was spun off into a distinctly focused
animal- feed and agricultural input company in 1991-92 and was named
Godrej Agrovet Limited (GAVL). In 1993, GBML entered into a joint
venture with General Electric (GE), US and Godrej-GE Appliances was
formed.
It went on to manufacture washing machines and air conditioners. GE
exited from the joint venture in 2001 and the appliances business
became a division of GBML. In 1993, Godrej entered into a
manufacturing and marketing alliance with Proctor & Gamble (P&G). A
new company P&G-Godrej Ltd, with each company holding 50%, was
incorporated. |
The entire distribution network of Godrej was transferred to
this company and the joint venture was entrusted with the task of marketing both
Godrej and P&G's toilet soap and detergents brands.
The EBE division was spun off into Geometric Software Solutions Ltd in 1994 to
offer complete solutions to customers. In 1994, Godrej ventured into the
insecticide market through GSL, which bought 75% stake in Transelektra Domestic
Products Pvt Ltd (TDPL), the manufacturer of the "Good Knight" brand.
In 1995, Godrej entered into a joint venture with the US multinational, Sara Lee
and the new concern was called Godrej-Sara Lee. The venture was the world's
largest manufacturer of mosquito repellents. In August 1996, P&G-Godrej Ltd,
terminated the arrangement and Godrej re-took charge of marketing its soap &
detergent brands but without a distribution network of its own.
In 1999, GSL sold 22.5 per cent of its shareholding in Godrej-Sara Lee to the
group holding company GBML for Rs 994.7 million. Godrej Infotech Ltd was
incorporated in 1999 to offer software solutions. In March 2001, GSL got
de-merged and its consumer products division came to be known as Godrej Consumer
Products Ltd (GCPL)...
Excerpts >>
|
|
